Digipak Deconstruction: Bruce Springsteen - Born in the USA

Born in the USA is an iconic album from Bruce Springsteen. This was an album that came at a tough time as many of his fans were not liking the changes he had made to his music in past albums and this digipack shows that he is sticking to his roots and has not changed. This is implied by the American flag that is repeated all over the digipack along with the classic image of american denim jeans. The imagery used is showing that he has not changed in the sense that he was born an American and will stay that in the same way as the music he writes is. Especially due to the name of the Album "Born in the USA" This backs up the American message that the album and digipack is trying to send out to the consumer. Throughout the digipack,  the same image of the American flag and man in American denim is used for the background. This simple yet affective use of imagery backs up the message of his music not changing from when he first started and even from birth. The way that the background image doesn't change is also another way of showing that he hasn't changed this album while it has changed melodically and sonically, he hasn't turned his back on his roots which come from growing up in the USA.

The close up of the man implies that the album is simply written but it is something he is proud of as its something that he wants the listener to have a closer look at and really go in to depth when listening to the album.

The background of an image with his back turned is trying to show the consumer that the man could be anyone due to the lack of distinctive identity and anyone can relate to this album.